Marketing for beginners – the reading list
Dec0
If you could recommend a range of books to a budding marketer, what would you recommend?
When I left University (after reading Geology, not Marketing) social networking was offline only. I remember doing it the hardway, meeting people face-to-face and swapping business cards. Nowadays however, you can become friends with someone on the other side of the world (or even in the same town) and not meet them face-to-face!
If someone you know were to leave University this academic year, are there any books you would recommend they read prior to getting stuck in on their first day. For me, there are three, which I have listed here:
Meatball Sundae by Seth Godin
Purple Cow by Seth Godin (you can probably tell I like reading his books)
The Art of Client Service by Robert Soloman
Enjoy -pass this on as I’d like to hear your thoughts
Are you Seth Godin’s apprentice?
Dec0
Courtesy of the Copyblogger site, Seth Godin is running a program to select an apprentice!
If I wasn’t married and was ten years younger, I’d be applying!
Here’s the details
TweetDeck for Twitter
Nov0
What is the best way to use Twitter? Is it to tell your friends and followers that you’ve just made a cup of tea? That you are hungover or even just plain tired?
I believe that Twitter can be much more than this. Using Stumbleupon, I managed to find a blog (I believe it was Seth Godin but can’t be sure) saying that when arriving at a hotel, the author realised that he was missing the power charger for his Macbook. 30 minutes after placing this fact on Twitter, a nearby Twitter user brought a spare one around to the hotel. I can’t imiagine that happening even 3 years ago.
So in that vein, I have uncovered TweetDeck, a third party app designed for you to keep an eye on all of your Tweets, and their history in one useful place.
Is it any good, is it useful or is it just another program, and a password for you to remember?
TweetDeck is an extension of Twitter and the beta can be found here.
Discuss (as they used to say in written examinations…)
One or two way conversations
Nov2
I’ve been at home today, using up one of those spare days holiday from your quota that you have to fill before the end of the year. About an hour ago, I realised that I haven’t actually spoken to anyone all day long.
There are lots of pros and cons for answering each and every comment / tweet or email. To answer each one (or the vast majority there of) means you are visibly present for your followers and have a genuine interest in what they have to say to you.
If you don’t answer them, you can run the risk of making your followers feel that there opinion doesn’t count. However, it does mean you can free up time to write new and topical content.
Seth Godin for instance does not include comments on his blog: Why I don’t have comments
What do I think? I think the age old 80/20 rule holds firm here, with 20% of bloggers writing 80% of the content. I’m going to keep on commenting on blogs that I want wherever possible. It’s interesting that as soon as you start asking the question, more and more people start getting onvolved anyway. Especially on Twitter!