Direct Line Van Insurance – New TV Ad with Tommy Walsh
Feb0
Here’s the new TV ad we produced at Geronimo for Direct Line for Business.
This was a first for Geronimo as it was the first TV ad we created from the ground up, including all the creative development and production. It uses Ground Force’s Tommy Walsh as the voice of Direct Line. Tommy actually came to Geronimo Towers one afternoon and we all met him. Very nice man, and yes he is just as tall in real life as he is on the telly!
There is a shorter 10 second version available as well.
What are your thoughts?
Passing it along
Feb0
Had a really long week this past week, not just the hours honey, it’s the mileage!
However, had a good chat with Sam Ismail – a colleague at Geronimo where we both work, in relation to a great site he runs. It’s called AdGrads and you can see it here.
Designed to give new graduates information and the opportunity of getting their foot in the door in this crazy marketing world, I think this is an excellent idea and when asked if I’d like to contribute, I jumped at the chance.
So between now and Monday morning, I’m going to be writing an article on how I went to Uni to study Geology and 10 years later – am sitting on my sofa writing a blog about marketing recruitment.
Will share with you once the article is up and running!
Authenticity, and getting it wrong!
Dec0
I learnt an important lesson in the etiquette, if not the rules of blogging this week. With the majority of us have day jobs outside of blogging (unless you’re one of the lucky few who make this a full time profession), you may have often come up against the following issue:
What to do when your day job crosses over with your blogger life and you want to seed responses?
In my case, while working for Geronimo on a web build project for the migraine product Imigran Recovery, thought it would be a good idea to post a link to the site through my Twitter account. Within minutes of my post, EaonP (also on Twitter and who I work with at Geronimo) emailed me saying that I needed to be open and honest with my postings.
Therefore, I have learnt a valuable lesson in authenticity and in effect, learnt how not to do something. As a blogging newbie, it seems to me to be quite a rare thing to read a post where someone is telling you how NOT to do something.
Not being authentic could therefore be seen as being the darkside of blogging, where you could start generating chatter and interest in a marketing campaign, which increases awareness of your pesonal blog and the business objectives of the brand you are working for. However just because you can, does this mean you should?
Learning from my mistakes, I would say no, you shouldn’t.
What about you – have you ever come up against this issue? I can’t believe it’s just happened to me…